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Brent Palmer

Design Lead
Relationships are complicated: How Data Analysts and Designers work to together at Zendesk.

If making decisions with data is simpler than ever and analytics tools are readily available, why is it hard to make smart product decisions? If big data is here to stay, where does traditional research fit? Ben Hu (Data Analyst) and I will explain how Data and Design organisations at Zendesk collaborate to tell a richer, more compelling story. We’ll walk through how quantitative and qualitative data come together to provide context, shape goals with stakeholders and uncover intent.
About Brent: Brent Palmer is a Lead Designer for Zendesk where he heads up UX and Design for Zendesk’s analytics product, Explore. Previously, Brent was Director UI/UX at TrendKite, an analytics platform for Public Relations professionals. Prior to a long career in technology, Brent pent ten years in advertising where he won Addy Awards. He is working on a book about how to integrate data into the creative process and should be out, well, eventually.

Brent is active in the design community, speaks regularly at meetups and conferences. He has two daughters who teach him the best part of creativity is making mistakes.